MSI N660Ti Power Edition Video Card

Manufacturer: Micro-Star International (MSI)
Product Name: GeForce GTX 660Ti Power Edition
Model Number: N660Ti PE 2GD5/OC
UPC: 816909100051 EAN: 4719072271855
Suggested Retail Price: $309.99 at Newegg

Full Disclosure: MSI provided the product sample used in this article.

When NVIDIA introduced the GTX 680 and GTX 670 a few months ago, reviewers were stunned by the performance and power efficiency afforded by these new Kepler-based GPU designs. Based on a new 28mm fabrication process and a complete re-design of the previous generation Fermi GPUs, these new cards were in high demand among gamers and enthusiasts.

But performance comes with a price: roughly $400 in the case of GTX 670 cards, and $500 for GTX 680 cards. That's more than many people spend on their entire computer these days, and represents a significant expense for most people. Besides, the performance of these cards is so high that they're wasted on many single-monitor setups. And so the market waited for the rumored mid-range Kepler card, and now it's here in the form of the GTX 660.

At an MSRP of $309.99, MSI's N660Ti Power Edition card comes in a mere $10 above the $299.99 MSRP of a reference-design GTX 660. But MSI's variant isn't a reference design, and packs in more for that extra $10 that you would think possible.

The N660Ti might be a mid-range card, but it's not a budget special: it's built on the same GK104 GPU as the GTX670 and GTX680, and has all of the features of its big brothers, including adaptive V-Sync and TXAA anti-aliasing. Add MSI's mil-spec components, advanced cooler, and enhanced power circuitry, and we might just be looking a the sweet spot of the Kepler lineup.

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