|ASUS Crosshair IV Formula AMD-890FX Motherboard|
|Reviews - Featured Reviews: Motherboards|
|Written by David Ramsey|
|Thursday, 27 May 2010|
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ASUS Crosshair IV Formula AM3 Motherboard
In April of 2010, AMD introduced the final parts of their "Leo" platform: new iterations of their 45nm processor family and the supporting 8-series chipset. Unlike Intel, which seems to delight in spawning new CPU socket architecturfes, AMD continues to support the AM3 socket, so upgrades are easier and cheaper. The 8-series chipsets along with the SB850 south bridge brings some new capabilities over the previous "Dragon" 7-series chipsets, and as you might expect, ASUS is ready with a new enthusiast-level offering, the ASUS Crosshair IV Formula motherboard. This AMD 890FX-based motherboard offers some interesting new enhancements over the previous generation 790FX-based Crosshair III Formula motherboard, and Benchmark Reviews compares the two as well as taking the Crosshair IV Formula as far as it can go with the fastest components.
There are a number of companies making enthusiast-level AMD motherboards, but when AMD shipped out review samples of their AMD Phenom II X6 1090T 6-core processor, the Crosshair IV was the motherboard they included.
AMD's previous generation enthusiast chipset, the 790FX, was very popular: it was relatively inexpensive (compared to Intel chipsets) and a good overclocker as well. It supported both DDR2 and DDR3 memory, allowing manufacturers to build a range of motherboards at different price points. Overall it was a great success for AMD, and the 890FX has some big shoes to fill. We'll see what AMD's added in this new chipset in the coming pages.
About ASUSTeK Computer Inc.
ASUS, a technology-oriented company with a global staff of more than ten thousand and blessed with one of the world's top R&D teams, is renowned for high-quality products and cutting-edge innovation. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium.
ASUS has an unyielding commitment to innovation and quality, a fact borne out by its corporate slogan-"Inspiring Innovation - Persistent Perfection"-and the numerous media, industry and governmental accolades it receives every year. In 2008, ASUS won 3,056 awards-receiving over 8 awards on average every day. The company's revenue for the same year was 8.1 billion U.S. dollars, and it topped the IT Hardware Category of the annual league table of Taiwan's Top 10 Global Brands with a brand value of 1.324 billion U.S. dollars. ASUS also ranks among the top 10 IT companies in Business Week's "InfoTech 100", and has been on the listing for 11 consecutive years.
Inspired by the diverse needs of consumers in all areas and phases of life, ASUS' foremost mission is to deliver truly innovative solutions that in turn inspire consumers to reach for greater heights of productivity and fun. By leveraging its intimate understanding of the requirements of today's digital home, digital office and digital person, ASUS has the honor of claiming many world's firsts-such as the introduction of the groundbreaking Eee PCTM, the ingenious use of renewable materials like leather and bamboo in notebooks and the incorporation of its proprietary power-saving Super Hybrid Engine technology into its notebooks and motherboards. By pioneering many new innovations, trends and technologies that have had a genuine impact on its customers' lives and the Earth at large, ASUS hopes to garner mindshare as well as market share.
To succeed in the ultra-competitive IT industry, ASUS focuses on speed-to-market, cost and service. That is why every ASUS employee strives to master the "ASUS Way of Total Quality Management" in order to fulfill the "Persistent Perfection" promise of the brand. Guided by these precepts, ASUS has developed a strong advantage in product design, technology, quality and value/cost. These advantages in turn constitute ASUS' formula for success-allowing marketing to communicate these strengths to win our consumers' hearts.