|ASUS ENGTX260 Matrix GeForce GTX 260 Video Card|
|Reviews - Featured Reviews: Video Cards|
|Written by Bruce Normann - Edited by Olin Coles|
|Thursday, 14 May 2009|
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ASUS ENGTX260 Matrix
The breakneck pace of product development for graphics cards doesn't always generate bigger, faster, more powerful chips and cards. Sometimes a new product gets developed and introduced to the market that isn't a barn burner. Such is the case with this GTX260-based video card, the ASUS ENGTX260 Matrix. That doesn't mean it isn't a worthwhile product, or isn't worth the attention of Benchmark Reviews. Instead, it's a more focused design that is aimed at a tighter target market. As if the high end PC graphics card market isn't tight enough, ASUS has carved out a niche in their product line called Matrix, and adopted it into their Republic of Gamers.
The hallmarks of the Matrix range so far are enhanced cooling capacity, improved configurability, and unique visual designs. The 9800GT and 4870 cards that were released in 2008 have a new sibling, the ENGTX260 Matrix, and there is clearly a family resemblance. This isn't the first GTX260 video card that Benchmark Reviews has tested, but let's see what's different about this one.
About the company: ASUS
ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is well known for high-quality and innovative technology. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio to compete in the new millennium.
In 2007, one in three desktop PCs sold was powered by an ASUS motherboard; and the company's 2007 revenues reached US$6.9 billion.
ASUS products' top quality stems from product development. It's like learning Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner strength. Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO'99-certified notebooks worldwide.
The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics. To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. That's why all 8,000 over employees of ASUS strive for the "ASUS Way of Total Quality Management" to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services.
With unyielding commitment to innovation and quality, ASUS won 2,568 awards in 2007, meaning on average, the company received over 7 awards every day last year. BusinessWeek has ranked ASUS amongst its InfoTech 100 for the 10th straight year. ASUS has also achieved the number one title on the annual league table of Taiwan Top 10 Global Brands with a brand value of 11.96 billion US dollars.