|LG Optimus G Smartphone with Unique User Experience Launched|
|Monday, 17 September 2012|
LG Optimus G Smartphone with Unique User Experience Launched
LG's New Flagship LTE Device Offers Superior User Experience for "Living Without Boundaries"
Today LG announced the launch of the Optimus G, a new premium flagship device offering a unique User Experience (UX) supported by innovative hardware performance. The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to "live without boundaries."
With a powerful quad-core processor, SnapdragonTM S4 Pro, as its base and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.
"The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. "With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives."
New Form of Cross-Tasking and Engaging UX
With reliable and speedy performance, LG's Optimus G doesn't solely enable multi-tasking but "cross-tasking" of activities without limitations. If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks. Some new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are:
In addition, smart and fun camera features in Optimus G will allow for capturing and seizing those special moments in our lives. Utilizing the industry's highest resolution camera at 13MP, users will have the opportunity to capture their favorite scenes with:
• Smart Shutter senses camera vibration or the movement of the subject and adjusts the shutter speed for the best shot;
Design Masterpiece with Timeless Value
Inheriting LG's design DNA and heritage, the blend of delicate design and technology placed the emphasis on simplicity with a completely black unibody form in the Optimus G. For this unique look, LG developed and patented the Crystal Reflection finish, which is applied to the back of the Optimus G for a luxurious look and feel. Crystal Reflection gives the Optimus G's back cover the ability to display different patterns depending on the viewing angle and lighting. Also, the intricate polarized pattern, which sparkles under the sleek surface, creates a three-dimensional illusion that is eye-catching and exquisitely reminiscent of a jewel. And finally, laser cutting gives the Optimus G a clean finish with metallic highlights.
Unparalleled Technologies for Ultimate UX
The elegant yet sleek design and the imaginative UX experience displayed in the new Optimus G were possible thanks to a collection of technologies from industry-leading developers in their field.
As the first quad-core smartphone with LTE connectivity capabilities, Optimus G complements the enhanced UX features with unsurpassed speed and power from Qualcomm's SnapdragonTM S4 Pro Quad-Core processor. The state-of-the-art display technologies such as the Zerogap Touch and True HD IPSPlus Display from LG Innotek and LG Display harmonize to offer the slimmest, sharpest and clearest viewing experience yet. The new battery from LG Chem has a longer life of 800 cycles, a significant improvement over existing mobile phone batteries. An ultra high-resolution, compact 13MP camera is employed in the Optimus G to offer the sharpest photos without pixelation - even when creating extra-large prints.
LG Optimus G will go on sale in Korea starting next week followed by key global markets in October.
Chipset: 1.5GHz Krait CPU Qualcomm SnapdragonTM S4 Pro processor Quad-Core and LTE