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New Apple Ads Aim to Justify Their Price Tags E-mail
Written by TestFreaks   
Saturday, 25 April 2009

Safety. Ease of use. Intuitive free software. Stability.

These are the highlights of the four new Apple commercials starring the bickering married computer couple we've been enjoying since 2006; Mac and PC. In light of Microsoft's recent "Laptop Hunters" campaign, the duo returned for the first advertisements of 2009, focusing on the things that set Macintosh computers apart from PCs - things that matter more than getting a computer for as little money as possible.

The safety advertisement, called Biohazard Suit, shows PC living his life trapped in a super biohazard suit thanks to the 20,000 new viruses and malware that are discovered every day - something Macs don't have to worry about.

The Ease of Use ad, Legal Copy, comments on the simple and intuitive interface of the Mac OS. A lot of the troublesome aspects of Windows that cause many people difficulty, such as updates, drivers, and patches, are generally automatic on a Mac.

The third ad, called Stacks, shows PC attempting to find a certain photo file on his machine. Mac tells him how a free piece of software that comes with every Mac has a facial recognition feature, where you can tag a face and it'll find all the other photos in your machine that have that face. That's an example of the type of intuitive free software that doesn't come standard with any PC.

Finally, we have the Time Traveler ad, which showcases Mac's stability. Freezing, crashing, error messages - these are plagues of Windows. They are troubles Mac has never had as much, and the ad shows PCs still suffering from freezing in the year 2150. This one is the most subjective, because it's doubtful that Apple has any prophets on staff, but it's a statement about the history of both computer systems, and Apple's superior stability between them.

As mentioned, Mac has been using these Mac Vs. PC ads since 2006. They're focused, well-targeted, slick and funny - and aim to tell you exactly what's what. TestFreaks


 

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